(Sample) Inblog Onboarding Guide: Setup, SEO, and Lead Generation
This post covers everything you need to know about using inblog, from blog setup and customization to SEO optimization and lead generation.
1. Setting Up Your Blog
Congratulations! Your company blog is now live! 🎉
1.1. Basic Settings
Click “Blog settings” in the left sidebar to configure your blog without any coding.
Blog settings
General Settings
Blog Title & Description: Define your blog’s identity.
Logo & Favicon: Upload your brand assets.
Language: Choose your preferred language.
OG Image: The image displayed when sharing links on Linkedin or Slack (Recommended size: 1200 x 630).
More Articles Section: Customize related content for each post.
Blog-wide name: Define the section title.
Blog-wide rule: Choose related posts based on blog-wide settings or categories, sorted by date, recency, or random.
Preset Colors: Save predefined colors for CTAs and other elements.
1.2. Custom Blog Design
Click “Design” in the left sidebar to customize your blog’s design.
Header
Set up your logo and logo URL for navigation.
Configure the header button style.
Customize the navigation menu layout.
Full custom coding is available.
Banner
Configure the banner layout.
Set the background color or background image.
Full custom coding is available.
Layout
Choose from three default post layouts
Full custom coding is available.
Footer
Full custom coding is available.
Additional Features
Customize the 404 error page.
Optimize the mobile view.
1.3. Integrations with Other Services
inblog supports integrations with Google Search Console (GSC) and Google Analytics (GA).
Additionally, you can integrate third-party tools like Intercom, Hotjar, Amplitude, and Mixpanel via code injection. Zapier integration is also available.
1.4. Managing Team Members (Staff)
Click “Staff” in the left sidebar to add team members to your blog workspace.
There are two user roles:
Owner: Has full access, including the ability to invite members.
Author: Can contribute content but has limited administrative privileges.
1.5. Setting Up Content Categories
Click “Category” in the left sidebar to organize blog posts into categories.
Click “Add” to create a new category.
Click the trash icon to delete a category (this does not delete the posts).
Drag and drop categories within the Name column to rearrange their order.
2. Writing Content
Your blog setup is now complete! 🎉 Now, let’s dive into the most important part—creating content.
2.1. Basic Content Settings
Click “New Post” in the left sidebar to start writing a new blog post.
Post Title (H1 Tag)
Your post title is automatically assigned as an H1 tag in the HTML structure. The H1 tag helps Google and other search engines understand the main topic of your content.
Post Description (Meta Description)
The post description is used as the meta description for search engines. It provides a summary of your page in search results and helps attract clicks from users.
You can preview your meta description in the “Google Search Engine Preview” section on the right sidebar.
Featured Image (OG Image)
The featured image is set as the OG (Open Graph) image. If you don’t select an image, a default one will be applied.
📌 Recommended size: 1200 × 630 px (Images with incorrect ratios may get cropped).
This image appears when sharing the post on LinkedIn, and Facebook. You can preview it in the “Social Share” section at the bottom of the right sidebar.
Category Settings
Click ”+Categories” above the title to assign a category. If you haven’t created any categories yet, click “Edit Categories” to set them up.
🔹 Auto-save is enabled, so your content won’t be lost if you leave the page.
URL Settings
At the top of the page, you can set a custom URL for your post.
Google recommends using human-readable URLs for better SEO. By default, the post title is used as the URL. You can also use Korean URLs without any ranking penalties.
Publish Date
Set the publish date from the “Publish date” option in the right sidebar.
If not set, the post will be published immediately.
If set to a future date, the post will be scheduled for publication.
Posts are displayed in descending order, with the most recent posts at the top.
More Articles Section
You can configure the “More Articles” section to display related posts. This setting can be customized for each individual post.
2.2. Writing Content
inblog provides two ways to write content: inblog Editor and Notion. You can select your preferred method in the “Editor type” dropdown in the right sidebar.
Writing with inblog Editor
Select “inblog Editor” from the “Editor type” in the right sidebar. This works like a standard editor, supporting ”/” commands to add elements like bullet points, code blocks, and tables.
✅ Available Formatting Options:
Headings (H2, H3, H4)
Emojis
Bullet points
Numbered lists
Blockquotes
Code blocks
Dividers
Images & Videos\
Tables
Buttons
Callout blocks
Form integrations (HubSpot, Tally, Google Forms)
Writing with Notion
Select “Notion” from the “Editor type” in the right sidebar.
Steps to Import a Notion Page:
In Notion, click “Share” > “Publish” > “Share to web” > “Copy link”.
Return to inblog and paste the copied Notion page URL into the “Notion page URL” field in the right sidebar.
⚠️ Should know:
Navigation to other Notion pages is not supported.
Image captions are converted into alt tags.
Notion H1 → inblog H2, Notion H2 → inblog H3 formatting conversion applies.
Publishing Your Content
Once everything is set, click the “Publish” button in the top right corner to make your post live. 🚀
2.3. Setting Up CTA & Lead Forms
Adding a CTA (Call to Action)
You can set up a Call to Action (CTA) at the bottom of your page.
Click “Add CTA button” to enable it (if not set, no CTA will appear).
Button Text: Enter a short, engaging message (2-5 words recommended).
Button URL: Add the destination link.
Button Color: Customize the CTA button color.
Setting Up a Lead Form
From the “Lead Gen Form” section in the right sidebar, select a pre-configured lead form to capture user information.
3. Managing Lead Forms & Leads
3.1. Managing Lead Forms
Click “Forms” in the left sidebar to manage your lead forms.
Adding a Lead Form to the Header & Banner
Click “Edit” in the Blog Header & Banner section to modify lead forms.
Customize:
Form settings
Thank you message
Email response after form submission
Adding a Lead Form to Blog Posts
Each post can have its own lead form.
For detailed setup instructions, check out our lead form guide. 😊
3.2. Managing Leads
Click “Leads” in the left sidebar to view customer information submitted through lead forms.
✅ Available Features:
View and manage lead submissions.
Integrate with CRM, newsletter tools, and other services via Zapier.
4. Content Analytics (Dashboard) & Post Management
4.1. Content Analytics (Dashboard)
Click “Dashboard” in the left sidebar to access your blog’s analytics.
Key Metrics
Total Visits: The total number of visitors to your blog.
Total Organic: The number of visitors from Google (+ AI search) organic search.
Total Clicks: The number of users who clicked on a CTA button.
📊 Visitor & Organic Traffic Trends
View total visitor trends and Google organic traffic trends in the graph below.
Adjust the date range from the top-right corner.
Traffic & Keyword Insights
Blog Top Sources: Where your blog visitors are coming from.
Blog Top Keywords: The keywords driving traffic to your blog.
Visits: Total visits per keyword.
Impressions: The number of times your blog appeared in search results.
Google Ranking (Position): Your blog’s average position for each keyword.
📌 Post-Level Analytics
Scroll down to view the Post Dashboard, where you can analyze each post’s:
Visits (Pageviews)
CTA Clicks
Conversion Rate (CVR)
If Google Search Console is connected, you can also track Post Top Keywords and their average rankings in search results.
4.2. Managing Posts (Post Manager)
Click “Post Manager” in the left sidebar to manage all blog posts in a Notion-style data table.
🔹 Best for managing 50–100+ posts efficiently.
